Smooth, shiny hair with the right treatment
Original, Gold, Pure, Onyx or Hair BTX: answer two questions and see which line suits your hair.
- For home use and salons
- Small and salon sizes
- Complete routine: prepare, treat, maintain
Which treatment suits your hair?
Two questions, then a comparison of all five lines based on the manufacturer’s product information.
Comparison of the five lines
| Comparison of the five lines | Original | Gold | Pure | Onyx | Hair BTX |
|---|---|---|---|---|---|
| Suitable for | Dark, thick hair that is healthy and strong | Extra shine and a glossy look; suitable for all hair types | Blonde, light or thin hair, including treated and very damaged hair | Frizzy, damaged hair you want sleek and straight | Dry, damaged hair; for all hair types |
| What it does | Straightens, reduces frizz and nourishes | Straightens and deeply conditions; 24k gold effect protects against salt water, rain and humidity | Extra gleam and softness; repairs very damaged hair | Mineral complex with natural proteins; smooths, straightens and repairs. Professional training strongly recommended | Restores, hydrates, adds shine, treats split ends and frizz, UV protection |
| Processing time | 20–30 min | 20–30 min | 20–30 min | 2 × 30 min | 20–30 min |
| Flat iron | 200–230 °C | 200–230 °C | 200–230 °C | 200–220 °C | 190–220 °C |
| Rinse / first wash | After 72 hours | After 72 hours | After 72 hours | Rinse before flat ironing | After 24 hours |
| View Original → | View Gold → | View Pure → | View Onyx → | View Hair BTX → |
Popular choices, in stock
Before and after
Result after a keratin treatment
Three steps to a good result
- 1
-
2
Treat
Apply in small sections, leave on for 20–30 minutes, blow-dry and seal with a flat iron.
Shop treatments → - 3
Onyx and Hair BTX have their own steps. Always follow the instructions on the packaging.
Frequently asked questions
Which treatment suits my hair?
Original is designed for dark, thick hair that is healthy and strong. Pure is for blonde, light or thin hair, including treated and very damaged hair. Gold gives extra shine, protects against salt water, rain and humidity and is suitable for all hair types. Onyx is a mineral complex for frizzy, damaged hair; professional training is strongly recommended. Hair BTX restores dry, damaged hair.
How long do I leave the treatment on?
Original, Gold and Pure: 20–30 minutes. Hair BTX: 20–30 minutes, depending on the condition of your hair. Onyx: 30 minutes on roots and mid-lengths, then another 30 minutes after applying to the ends.
What temperature should my flat iron be?
Original, Gold and Pure: 200–230 °C, 5–7 passes per small section, depending on how strong or coarse your hair is. Onyx: 200–220 °C. Hair BTX: 190–220 °C; damaged hair needs a lower setting.
Why prepare with Clarifying Shampoo?
For Original, Gold and Pure the instructions are to wash your hair twice with Clarifying Shampoo first and not to use conditioner, so the treatment can be applied to clean hair.
When can I wash my hair again?
After Original, Gold or Pure: do not wash, tie up or style your hair for 72 hours. After that, use only sulphate-free shampoo and conditioner. After Hair BTX, wash out any residue after 24 hours.
How long does the result last?
According to the manufacturer, Original and Pure last an average of 12 weeks. How long it lasts for you depends on your hair and your aftercare.