Keratin Pure
Pure is the mild keratin treatment, developed for fine, thin and blonde hair. Heavier formulas can weigh that hair type down; Pure repairs and smooths without adding weight.
Hair keeps its movement and volume but becomes visibly softer, shinier and easier to style. Also suitable for highlighted and chemically treated hair, where the hair shaft is already porous. Formaldehyde-free.
Available in 100 ml (one treatment), 250 ml (two to three treatments) and 1000 ml salon size. For blonde hair, combine Pure with the Silver Touch aftercare so no yellow undertone returns.
A treatment is only a third of the story
The prep decides whether the keratin bonds, the aftercare decides how long it stays.
Without clarifying shampoo beforehand the keratin does not bond well. That is the most common reason a treatment disappoints.
Washing sulfate-free is the difference between six weeks and six months of results.
Our sets contain prep, treatment and aftercare together, cheaper than buying separately.